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Dotdotdot – Works – Golden Goose – HAUS of dreamers
CONNECTION
About
Marghera, Venezia
HAUS of dreamers
2024

HAUS of dreamers
A multi-sensory interactive journey at the boundaries between physical and digital to reveal Golden Goose’s unconventional vision

The brand new headquarter in Marghera expands its journey thanks to an immersive and emotional path in which visitors experience Golden Goose’s values through video art, interactive installations and a syncretic light and sound design that pay tribute to the people and the story of the brand.

The headquarter becomes a theater where Golden Goose shares its values through an innovative user journey entirely designed by Dotdotdot and the brand, to provide a unique experience.

A Multi-perceptive Brand Experience
The journey unfolds in three acts, at the boundaries between physical and digital, projecting visitors into the brand's universe through a multisensory experience. An immersive soundscape, materials, light, and video art accompany the journey in an emotional crescendo; attention to detail is the element that ties together words, history, emotions, and voices.
An immersive space with a phygital approach
At the heart of the HAUS architecture is an immersive space with a mix of physical and digital elements that embodies the essence of the brand. The experience concept draws inspiration from nearby Venice, echoing the brand's spirit and legacy. It begins with a deep immersion in the Venetian canals, followed by a flight above the city toward a starlit sky.
The interconnected and immersive design and technology take center stage in the HAUS project. By prioritizing human interaction, HAUS endeavors to create meaningful connections that resonate with visitors.
An ongoing project
Beyond HAUS, Dotdotdot is leading an innovative project to redefine the retail shopping experience. The vision embraces an omnichannel strategy where every aspect is curated to maximize customer engagement and satisfaction.
Credits
Interactive journey by Dotdotdot
Team
Laura Dellamotta
Giovanna Gardi
Alessandro Masserdotti
Fabrizio Pignoloni
Nicola Buccioli
Nicola Ariutti
Sol Bekic
Martina Merigo
Simone Restifo
Donato Renzulli
Francesco Garavaglia
Pietro Forino
Andrea Ascani
Federica Mandelli
Photography
DSL Studio
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