Dotdotdot – Works – Aboca Experience
Aboca Museum
San Sepolcro (Arezzo), Italy

Translating a brand in a compelling Corporate Experience

Aboca Experience is more than an exhibition within the museum. Instead, it is an interactive journey into the brand through its stories, values, and vision for the future.

This new wing allows visitors to explore every facet of Aboca, from the laboratory to the plant and the production process, to the entire archive of the company's cultural events.

The experience uses digital language to showcase how Aboca is woven into the fabric of society and continues to uphold the universal values of scientific research, human progress, and the importance of the environment.

Read more The Corporate Museum as an Experience.

View on Vimeo

Art direction, exhibition and Interaction Design by Dotdotdot
Console made by OpenDot
Employee photo shots by Laura Fantacuzzi, Maxime Galati-Fourcade
Cultivation video shots by Lucio La Pietra
Laura Dellamotta
Giovanna Gardi
Alessandro Masserdotti
Fabrizio Pignoloni
Nicola Buccioli
Martina Merigo
Nicola Ariutti
Ambhika Samsen
Davide Bonafede
Mariasilvia Poltronieri
Daniele De Pietri
Tiziano Berti
Federica Mandelli
Photography by
Filippo Bamberghi
Video documentation by
Lucio La Pietra, view on Vimeo