Flos, B&B Italia, Louis Poulsen
2019 Salone del Mobile di Milano

A playful interactive wall discloses visitors to the icons of design

Dotdotdot curated the interaction design and user experience of the Design Holding stand at Salone del Mobile.

Flos, B&B Italia and Louis Poulsen are the three brands represented in the interactive wall, where iconic products and great designers are depicted and animated to disclose stories and secrets of the design process.

A new form of corporate storytelling, choral and surprising, that encompasses the three companies in a visual narrative to play with.

Interaction Design and UX
by Dotdotdot

by Loris F. Alessandria

Motion graphic and animation
by Workroom/Alessandro Barzaghi

Exhibition Design
by Calvi Brambilla

Laura Dellamotta
Fabrizio Pignoloni
Nicola Ariutti
Sara Maniscalco
Federica Mandelli
Martina Merigo
Mariasilvia Poltronieri
Ambhika Samsen


Filippo Spinelli Barrile

The project was selected for ADI Design Index 2020.