Dotdotdot – Works – Coop Future Food District
Expo 2015 Milan “Feeding the Planet, Energy for Life”
Coop Future Food District – Milan, Italy

How can information and dataviz give a voice to products?

In 2015 we won the Guinness World Record for the largest plotter image ever made together with Carlo Ratti Associati for the Coop Future Food District at the Milan Expo. The external facade of the supermarket of the future processed the informations and depicted visitors’ figures experiencing the space. Meanwhile, the real-time dataviz and projections on the gigantic wall inside the pavilion examined and gave back data about the new forms of interaction between people and products in a fully operational market.

Concept design by
MIT Senseable City Lab
Architecture, interior design, and supervision by
Carlo Ratti Associati
Landscape design by
Capatti Staubach
Interaction Design by
Dotdotdot and Avanade
Flow Analysis by
Urban algae folly Design by
ENEA, Ceres
Lucchini Idromeccanica
Graphic design by
Studio FM Milano
System integration by
Alessandro Masserdotti
Fabrizio Pignoloni
Vittorio Cuculo
Jib Ambhika Samsen
Andrej Boleslavsky
Lucio La Pietra
Guinness World Records 2015 for the largest plotted image of a total surface area of 878.7466 mq
Photography by
Laura Fantacuzzi