“Roche Italia. Alongside the Italians. For 120 years”
2017 Roche Italia headquarter, Monza

Discovering Roche history by playing the part of a scientist

An interactive exhibition for the 120–year anniversary of Roche Italia in their headquarters in Monza.

Together with Storyfactory we communicated the brand values, the stories and the achievements of the company through generative animations, analogical and digital interactions and viewers.

Visitors are guided like scientists and researchers to discover the story of Roche Italia and the medicine of the future.

Exhibition and interaction
Design by Dotdotdot

Storytelling by Storyfactory

Laura Dellamotta
Fabrizio Pignoloni
Nicola Buccioli
Marina Cinciripini
Daniele Ciminieri
Jordi Garreta y Duarte
Jib Ambhika Samsen
Ernesto Voltaggio

Cortili Photo