“Roche Italia. Alongside the Italians. For 120 years”
2017 Roche Italia headquarter, Monza
Discovering Roche history by playing the part of a scientist
An interactive exhibition for the 120–year anniversary of Roche Italia in their headquarters in Monza.
Together with Storyfactory we communicated the brand values, the stories and the achievements of the company through generative animations, analogical and digital interactions and viewers.
Visitors are guided like scientists and researchers to discover the story of Roche Italia and the medicine of the future.
Credits Exhibition and interaction Design by Dotdotdot
Storytelling by Storyfactory
Team Laura Dellamotta Fabrizio Pignoloni Nicola Buccioli Marina Cinciripini Daniele Ciminieri Jordi Garreta y Duarte Jib Ambhika Samsen Ernesto Voltaggio
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