The multimedia installation developed for the Italian Pavilion at COP30 transforms the shared value manifesto of the Italian Ministry of the Environment and Energy Security (MASE) and the Ministry of Foreign Affairs and International Cooperation (MAECI) into an immersive and interactive experience. It highlights the sustainability initiatives carried out by leading Italian companies, conveying a strong message: global challenges can only be addressed through collective action.

The Italian Pavilion at the 30th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP30) was designed by Carlo Ratti Associati for the Ministry of the Environment and Energy Security (MASE) and the Ministry of Foreign Affairs and International Cooperation (MAECI).

From November 10 to 21 2025 in Belém, Brazil the Pavilion hosted a large interactive LED wall designed to guide visitors through a structured narrative journey.

The content was conceived to unfold across three levels: first, the institutional vision of MASE, MAECI and the partner companies involved; second, a thematic overview of Italy’s areas of action, spanning Sustainability and Environmental Protection, Climate Action and Energy Transition, Food Security and Sustainable Agriculture, Innovation and Research, and the empowerment of Youth and Local Communities; and finally, a curated selection of government and corporate projects, developed both independently and through public–private partnerships, chosen for their measurable and cross-cutting impact in these fields.

The interface functions as a digital story. A console with five thematic buttons allows visitors to explore the material through narratively organised texts, photographs and videos, written in a language accessible to specialists as well as non-experts. The visual identity revolves around a single metaphor—the drop of water—which, when still, transforms into a magnifying lens capable of revealing the fragility, richness and interconnectedness of natural resources.