This immersive project, conceived to present Liguria through the gestures and passions of its inhabitants, surprisingly finds a profound affinity with the Japanese concept of ikigai.

The narrative unfolds across a video wall and four multimedia totems, creating a captivating visual environment.

The faces and gestures of 16 protagonists - including an ornithologist, a filigree artist, a violin maker, and a researcher - accompany the visitor on an emotional journey from the individual to the collective, from the individual to the territory.

The videos, shot by Dotdotdot and edited with archive materials provided by Agenzia in Liguria and selected by the University of Genoa (Faculty of Architecture), construct a narrative landscape of memory, harmony, innovation, and craftsmanship.

Without captions or interactivity, the experience invites contemplation. It is a delicate gesture against overtourism, promoting a more respectful form of tourism, rooted in culture, slowness, and connection. It is also an example of how design, videomaking, and technology can collaborate to create accessible, exciting, and participatory cultural content.

Dotdotdot thus continues its research into storytelling and territory, exploring new languages ​​to bring out the hidden identity of places and the people who inhabit them.